Call us now for a quote 8am – 6pm
Golf Club Holidays connects premium golf and spa resorts with a fast-growing audience of high-value travellers from the UK and beyond who expect more from a holiday than just a round of golf.
Why Golf Club Holidays
We work with a small number of properties. Your resort is presented in its own right, not lost in a catalogue. Every hotel we list is there because it genuinely fits what our guests are looking for.
Our audience is not looking for the cheapest option on a comparison site. They book spa treatments, eat in your restaurants, and use your facilities properly. The trip is the point — not just the room rate.
Every booking is handled directly. Clients receive a tailored quote and personal guidance through the process. Guests arrive knowing exactly what they have booked — and with realistic expectations of what to expect.
We are not a volume play. We are building a business around repeat bookings, referrals, and a reputation for quality. That means we only take on partnerships we are confident in — and we commit to them properly.
A changing traveller
There is a cultural shift underway in how people approach travel. Health, recovery, and experience have moved from afterthought to primary consideration — even among audiences you might not expect.
Championship courses remain the anchor. But the experience around the golf — check-in, clubhouse, post-round recovery, the quality of the buggy and the pro shop — matters more than it once did. Guests notice everything.
Massage, thalasso, thermal pools, cryo — treatments that help guests feel as good on the last day as the first. This is no longer a secondary consideration. For many of our guests, it is part of the reason they chose the resort.
A serious wine list, a great terrace restaurant, a chef worth talking about. Our guests research restaurants alongside courses. The evening matters as much as the round.
Most parties include someone who does not play golf. Pools, beach, atmosphere, spa access — the resort needs to work for everyone. When it does, the decision to book becomes straightforward.
The market opportunity
Something has shifted in how affluent travellers think about holidays. Increasingly, the same person who wants a great round of golf also wants a treatment room, a serious wine list, and a spa that their partner will genuinely enjoy. These are not contradictory desires — they are the same person, with broader expectations than the market has traditionally served.
Golf Club Holidays was built around this traveller. Not the serious competitor chasing handicap points, and not the party group looking for the cheapest flights to Málaga. The guest who wants to play well, eat well, recover well — and bring someone with them who might not touch a club all week.
That audience is growing, and it is underserved by the existing market.
£3.3bn
UK golf tourism market — part of a $5.4bn global industry
2.5×
More spent per trip vs average leisure tourist
8.4%
Annual growth in wellness tourism globally
45%
Of affluent travellers now prioritise wellness on holiday — up from 28% pre-2020
Our audience
The travellers Golf Club Holidays attracts are not browsing out of curiosity. They have budget, they have dates, and they are looking for the right resort to commit to. Our role is to connect them with properties that match what they are looking for.
How it works
No listing fees. No retainers. A straightforward commission arrangement on confirmed stays — you only pay when we send you a guest.
A commission agreement — typically 10–15% on confirmed stays. Rate parity maintained. No exclusivity required on your part.
A dedicated page on golfclubholidays.com — photography, curated copy, deal cards. Promoted across social, SEO, and direct email. We handle the marketing.
We take the enquiry, qualify the guest, build a bespoke quote, and manage all questions through to confirmation. We also handle the details guests often overlook — tee times, dinner reservations, transfers. Your reservations team receives a ready-to-go booking.
The guest arrives with accurate expectations, spends well, and leaves happy. Commission settled post-stay. No surprises on either side.
Get in touch
We keep our partner portfolio deliberately selective. If you represent a premium golf and spa resort and think your property suits our audience, we would be glad to have a conversation.
+44 (0) 203 886 2809 · mike@golfclubholidays.com